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Welcome to the LightningBuy™ News & Notes.

  • From Mobile Commerce Daily By Lauren Johnson February 10, 2014 1800Flowers’ mobile site Online retailers including 1800Flowers and ProFlowers are leveraging Valentine’s Day to turn one-time flower shoppers into loyal shoppers. Compared to other verticals, online florists and gift companies are in a unique spot with mobile because of the amount of data and information that

  • With Valentine’s Day a week away, we’re thinking flowers might be in our future (hint, hint) so we decided to review one of the largest flower retailers. 1-800-Flowers ranked number 8 of the Top 100 Internet retailers reviewed in LightningBuy’s 2013 Mobile Commerce Conversion Index. Its cumbersome 10-screen mobile shopping cart was offset by only two clicks

  • Of the Top 100 Internet retailers reviewed in LightningBuy’s 2013 Mobile Commerce Conversion Index, Barnes & Noble was ranked in the bottom five with 7 clicks and 19 screens in its mobile shopping cart. That was a marked improvement over the prior version that had 25 screens. No joke. 25.  Recently, Barnes & Noble made further improvements to

  • MediaPost Mobile Shop Talk by Chuck Martin. Mobile commerce revenue lost due to terrible checkout experiences and shoppers won’t go back.  Read more.