• What Happened? Apple sent an email promoting gifts for Mother’s Day. 1. When the user clicks on the suggested items in the email he/she is redirected to a non-mobile optimized website. 2. The landing page prompts users to download the Apple Store app. Here’s the email: Here’s the landing page: How To Make it Better?

  • What Happened? Ikea promoted solar powered globe lights in a Facebook post (see below). 1. When the user clicks on the link in the FB post, the user is directed to a non-mobile optimized site that doesn’t work within the Facebook mobile app. 2. Text on the landing page acknowledges that, “Facebook doesn’t support landscape

  • What Happened? Michael’s sent their weekly email campaign (see below). 1. They featured products only available in store but included a link for the product on their website resulting in consumer confusion. 2. When the user clicks on the email to shop, Michael’s mobile site detours the user through 4 clicks to identify the user’s

  • What Happened? This week Lululemon promoted mens’ shorts on Facebook (see below). 1. They used Bit.ly to shorten the Lululemon URL 2. When the user clicks on the URL to shop, the user was redirected to a category page and the promoted product (the mens shorts) were nowhere to be found. 3. The category landing