Archive for September, 2013

  • It’s the end of the month and therefore the end of the A-named company theme. We’re rounding out the month with Ashford the watch and jewelry site. Ashford joins Amazon, Abercrombie, American Eagle Outfitters, and Avon on our distinctive list. I bet you can’t wait to see which company we cover next week. What Happened? 1.

  • Continuing with our theme of reviewing the mobile marketing of companies with names that start with “A”, this week we review Avon’s mobile presence. We’ve covered Amazon, Abercrombie, and last week was American Eagle Outfitters. Who will be next? What Happened? 1. Avon has no consumer facing mobile presence whatsoever. No mobile site, no app,

  • Continuing with our theme of reviewing the mobile marketing of companies with names that start with “A”, this week we review American Eagle Outfitters’ mobile site. We’ve covered Amazon and last week was Abercrombie. Who will be next? Beyond the “A” companies, LightningBuy’s Mobile Commerce Conversion Index™reviews and ranks the 100 largest Internet retailers against 20 criteria determined

  • Put away your credit card. Pick up your smartphone. We are entering the era of connected commerce. Defined as any purchase transaction that involves a mobile device – and sometimes known as omnicommerce or omnichannel – connected commerce has the potential to transform retailing by creating more transparency and  smoothing the path to a sale.