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No one can quibble with Old Navy’s marketing chops when it comes to TV advertising and other campaigns that drive to retail. Old Navy is at the forefront of affordable fashion and quirky advertising. It’s the email campaigns that are a challenge since they are not mobile-optimized. It seems that Old Navy hasn’t gotten the memo
Fatten up its mobile presence, that is. Of the Top 100 Internet retailers reviewed in LightningBuy’s Mobile Commerce Conversion Index, Weight Watchers scored zero points because it doesn’t have a mobile-optimized website. Oh it has a slick mobile optimized home page and if you click on the locator tab that’s mobile-optimized too. But, if you try to sign
From MobileShopTalk by Chuck Martin
Christmas was yet another busy day for mobile commerce.
It also was a busy day for the computers at IBM, as its Digital Analytics Benchmark continued to track and compare shopping activity from this year to last.
Green Monday’ season’s third-biggest online shopping day – From eMarketer
Digital commerce—and especially mobile—has been a bright spot for retailers this holiday season, even after brick-and-mortar sales during the Black Friday weekend came in as somewhat disappointing.