LightningBuy for IBM® Websphere Commerce

Teaming Up to Deliver More Mobile Sales

LightningBuy’s Single Click Mobile Checkout generates higher conversion rates and revenue with its streamlined purchase process.

IBM and LightningBuy have joined forces to provide WebSphere Commerce clients with the fastest and easiest mobile checkout on the planet. With 40% of ecommerce traffic and over 70% of social media and email usage coming from mobile devices, merchants with long, multi-step mobile checkouts or no mobile site at all are missing out on substantial revenue.

With LightningBuy’s single-click mobile checkout, customers complete a mobile purchase transaction on a single screen in less than 45 seconds. This reduces cart abandonment and captures 2-5X more impulse sales from any marketing or advertising campaign.

Long Mobile checkouts have 50% falloff per click or scroll

Source:2013 Mobile Commerce Conversion Index

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