Since the introduction of the iPhone in 2007, consumer adoption of mobile technology has grown at an explosive pace. From the ownership of smartphones and tablets to mobile payments and mobile commerce, mobile devices have infiltrated every aspect of consumer behavior. Shopping from mobile phones is one consumer behavior that has grown in lockstep with the sales of smartphones and tablets. Ecommerce retailers have seen sales from mobile devices grow an average 56.5% over 2012 and almost triple over 2011 and eMarketer predicts m-commerce sales will exceed $71 billion by 2015 (http://www.emarketer.com/Article/Smartphones-Tablets-Drive-Faster-Growth-Ecommerce-Sales/1009835).This report focuses on mobile commerce and how well prepared e-commerce retailers are to capitalize on the shift from the traditional channels of retail and internet to mobile. While many mobile tactics are being employed by merchants as part of their overall mobile strategy, this report takes an in-depth look at how likely merchants are to convert traffic, driven to their sites via those various mobile marketing tactics, to sales. The Mobile Commerce Conversion Index (“MCCI”) ranks merchants on how likely it is that a consumer will complete a purchase transaction from the merchant’s mobile website. In essence, the MCCI is a ranking of how likely merchants are to convert a visitor to a customer.